Localized software will be key to Chinese success – Rethink Wireless

http://www.rethink-wireless.com/2012/05/24/localized-software-key-chinese-success.htm

China will be the biggest single source of smartphone growth in the near future, but the software platform battle will play out with different rules from those in more established markets. There is a rising trend to rely on homegrown operating systems and highly localized applications, which may prove challenging to Google’s or Apple’s one-size-fits-all approach.