Can Retailers Halt ‘Showrooming’? – The Wall Street Journal.


I thought you would be interested in the following story on WSJ.com.

Can Retailers Halt ‘Showrooming’?

http://online.wsj.com/article/SB10001424052702304587704577334370670243032.html

Shoppers who scope out merchandise in stores but buy on rivals’ websites, usually at a lower price, have become the bête noire of many big-box retailers.

The trend, known as “showrooming,” hurts the bottom lines of traditional stores while benefiting online-only retailers such as Amazon.com Inc., AMZN +0.09%which have the advantage of lower overhead costs and mostly can skirt the collection of sales tax.

About Ben Gomes-Casseres
Author or REMIX STRATEGY. Professor at Brandeis University. Researcher, speaker, consultant on strategy of business combinations.

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